In the mid-1980s Danish brewery Carlsberg made a product placement deal with EON Productions. Carlsberg, who had previously featured briefly in "Goldfinger" (1964), got their logo prominently displayed in both "The Living Daylights" (1987) and "Licence to Kill" (1989).
Around the time of the theatrical release of "The Living Daylights" Carlsberg produced this advance tie-in poster measuring 28x20 inches for the US market. Some might say that the tagline seems somewhat self-defeating: "He's dangerous and he takes chances. Except when it comes to his beer".
The 15th James Bond film from EON Productions, "The Living Daylights", was released in Danish cinemas on August 14, 1987. The Danish title, "Spioner dør ved daggry", means "Spies Die at Dawn".
United International Pictures' Danish poster campaign closely followed the US one sheet designed by David Reneric and art directed by Jeffrey Bacon with photography by Jim McCrary. Copenhagen-based ad agency Jensen & Dencker nonetheless managed to misspell associate producer Tom Pevsner's name in the credit block.
On September 2, 2016, James Bond•O•Rama.dk had the pleasure of talking to Maryam d'Abo during the "James Bond in Oslo" event.
The British-French actress starred as Kara Milovy opposite Timothy Dalton's James Bond 007 in "The Living Daylights" (EON Productions 1987).
In 2002, Maryam d'Abo co-wrote, produced and hosted the TV documentary "Bond Girls are Forever" in which she interviewed a string of actresses from EON Productions' James Bond film series. The interviews were edited into a tie-in book also titled "Bond Girls are Forever". The book was co-written by John Cork and published by Boxtree in 2003. Maryam d'Abo has since revisited and re-edited the documentary twice, in 2006 and again in 2012.
The following is a transcript of our chat in Oslo. Our time was sadly limited to 15 minutes, as Maryam d'Abo had to rush to the airport.
James Bond•O•Rama.dk: Didn't you play the Queen of Denmark in a film – or rather, a queen of Denmark? Maryam d'Abo: Yes, I did.
I believe she was called Queen Rosalind? Maryam d'Abo: Can't remember the name, but I did play a Danish queen in "The Prince and Me 2: The Royal Wedding" (2006) with this American actress [Kam Heskin, ed.]. We shot outside of Prague. I went back to Prague after "Doctor Zhivago" (2002), the TV series, yeah.
So you didn't go anywhere near Denmark. Maryam d'Abo: No. But I've been to Copenhagen. I did something there ... Gosh. I went there a couple of years ago to do something. It might have been a commercial. I was flown in to Copenhagen and stayed in a really nice boutique hotel. Actually, this [Oslo] was reminding me a little of Copenhagen with the docks and all. But it's not as nice as Copenhagen. It was not a movie, more like a commercial or something like that, because I was only there very briefly for three days. But it was definitely a job.
Did you do a junket for "The Living Daylights" in Copenhagen? Maryam d'Abo: No. Never. I did Vienna, a big junket, and we premiered in Amsterdam.
This is the original Danish ad sheet for "The Living Daylights" (EON Productions 1987), issued by the film's local distributor United International Pictures (formerly United Artists).
The press book was distributed to cinema owners and press in Denmark to mark the film's theatrical release in August 1987.
Note: The Danish title "Spioner dør ved daggry" translates as "Spies Die at Dawn". The accompanying text reads: "25 years of 007! Entertainment worth millions ... for excitement ... for fun ... for you ..."
At the time of the Danish release of "The Living Daylights" in August 1987, TV host Hans Otto Bisgaard interviewed Timothy Dalton (James Bond) and Maryam d'Abo (Kara Milovy) as well as the film's producer Albert R. Broccoli for Danish national television, DR TV.
(Broccoli's co-producer and the film's co-writer, Michael G. Wilson, is seated next to Broccoli in the beginning of the clip).
The segment was broadcast as part of Bisgaard's Friday night show "Under Uret" [Under the Clock] and is in English with Danish subtitles: