Month: November 2022

“The Living Daylights” (1987): Carlsberg advance tie-in posters

In the mid-1980s Danish brewery Carlsberg made a product placement deal with EON Productions. Carlsberg, who had previously featured briefly in "Goldfinger" (1964), got their logo prominently displayed in both "The Living Daylights" (1987) and "Licence to Kill" (1989).

Around the time of the theatrical release of "The Living Daylights" Carlsberg produced this advance tie-in poster measuring 28x20 inches for the US market. Some might say that the tagline seems somewhat self-defeating: "He's dangerous and he takes chances. Except when it comes to his beer".

TLD Carlsberg poster 1987

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“Golden Eye” (1989): Danish rental VHS

The English TV movie "Golden Eye" from 1989 (not to be confused with EON's theatrically released "GoldenEye" from 1995) was the first filmed dramatization of James Bond author Ian Fleming's life. Charles Dance, almost a dead ringer for Fleming,  was perfectly cast in the lead after previously guest-starring as the henchman Claus in EON's "For Your Eyes Only" (1981). Christoph Waltz, who was later to become Blofeld in "SPECTRE" (2015) and "No Time to Die" (2021), also had a bit part as a Nazi in "Golden Eye", the plot of which was inspired by Ian Fleming's experiences in the Royal Navy's Secret Service during World War II.

Danish distributor Irish released "Golden Eye" with Danish subs as a rental VHS sometime around 1989/90. The cover designer clearly didn't bother checking the name of the main character who is invariably spelled Ian Flemming on the front and back cover.

"Golden Eye" was shown on Danish TV 2 on February 1, 1992, now retitled "Hemmelige affærer" [Secret Affairs]. To this date, "Golden Eye" has not been released on DVD or VOD with Danish subtitles.

Goldeneye Irish VHS forside

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