From the time Martin Bigum was 15 to 21 years old, the future visual artist contributed satirical cartoons and gags to the Danish version of MAD Magazine. For issue 55 of Dansk MAD, published by Interpresse in 1987, Bigum wrote and drew this page, "A day in the life of James Bond".
The captions say:
- "Sorry, sir. All entrance prohibited. Turn the car around - and drive away!"
- "Roger! And Moore!"
The cartoon is reproduced with the kind permission of Martin Bigum.
For "The Living Daylights" (1987), EON Productions set up a product placement deal with the Danish brewery group Carlsberg. A neon sign with the familiar green Carlsberg logo was featured prominently in the sequence where James Bond (Timothy Dalton) meets his contact Saunders (Thomas Wheatley) at the Prater Café in Vienna, only to witness him being killed in a runaway sliding door, rigged by the hitman Necros (Andreas Wiesniewski).
Time code (Blu-ray): 01:03:08-01:06:27
In the mid-1980s Danish brewery Carlsberg made a product placement deal with EON Productions. Carlsberg, who had previously featured briefly in "Goldfinger" (1964), got their logo prominently displayed in both "The Living Daylights" (1987) and "Licence to Kill" (1989).
Around the time of the theatrical release of "The Living Daylights" Carlsberg produced this advance tie-in poster measuring 28x20 inches for the US market. Some might say that the tagline seems somewhat self-defeating: "He's dangerous and he takes chances. Except when it comes to his beer".
