Tag: Licence to Kill

Licence to Kill (1989): From Denmark with Love


Carlsberg's product placement deal with EON, which started with "The Living Daylights" (1987), continued in the subsequent James Bond film, "Licence to Kill" (1989).

The Danish brewing group's characteristic logo appears in more than a dozen shots in the five-minute long sequence which takes place around the fictional pub The Barrelhead Bar. Thai Island Restaurant & Sushi Bar in Key West, Florida, USA provided the exterior for Barrelhead Bar, while the interior was built for the film as a set at Churubusco Studios in Mexico City.
Time code (Blu-ray): 0:50:50-0:54:59

The Carlsberg logo is first seen when James Bond (Timothy Dalton) arrives by boat at the Barrelhead Bar, the shabbiest harbor bar in Bimini in the Bahamas.

LTK Carlsberg eksteriør 1

Inside the Barrelhead Bar, both James Bond and Dario (Benicio Del Toro) pass by several green neon signs displaying the Carlsberg logo.

LTK Carlsberg Dalton 1

LTK Carlsberg Benicio 1

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“Licence to Kill”: Danish theatrical poster (1989)

The 16th James Bond film from EON Productions, "Licence to Kill", was released in Danish cinemas on July 7, 1989.

United International Pictures' Danish poster campaign used the UK one-sheet artwork designed by Robin Behling although Timothy Dalton's Bond was given a white shirt and tux as in the German poster campaign. For unknown reasons, the image of Bond on the Danish poster was flipped, making him left-handed. The tagline reads: "James Bond on his biggest assignment ever ... and this time it's personal!"


“Licence to Kill”: Danish TV special featuring Timothy Dalton, John Glen et.al. (1989)

On July 6th 1989, the day before the Danish theatrical release of EON Productions' 16th Bond film "Licence to Kill", TV 2 Denmark broadcast this 15 minute special called "Mit navn er Bond ... James Bond" (My name is Bond ... James Bond).

In the special, TV 2's Jes Dorph-Petersen interviews actors Timothy Dalton (James Bond 007), Robert Davi (Franz Sanchez), Talisa Soto (Lupe Lamora) and Desmond Llewelyn ('Q') as well as the film's director, John Glen.

The interviews are in English with Danish subtitles. Apologies for the inferior video quality (the clip was sourced off a VHS recording).

Watch the TV 2 station IDs for "Mit navn er Bond ... James Bond" (1989)

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“Licence to Kill”: Danish souvenir programme (1989)

In July 1989, the Danish branch of UIP (United International Pictures) released this souvenir programme in triptych format to mark the Danish cinema release of "Licence to Kill". The programme was distributed for free in selected cinemas during the film's theatrical run.

The tagline translates as "James Bond - on his own - out for revenge".

LICENCE TO KILL DK-program front
Exterior (click to enlarge)

LICENCE TO KILL Danish programme 1989 back
Interior (click to enlarge)

“Licence to Kill”: Danish 15 second TV spot (1989)

This 15 second TV spot for EON Productions' James Bond 007 film "Licence to Kill" aired on TV 2 Denmark in July 1989.

The speak was done by Kim Schumacher, a well-known Danish DJ, radio host and film translator. Kim Schumacher translated "Licence to Kill" and the previous Bond film, "The Living Daylights", into Danish for the cinema release.

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