The eighth James Bond 007 film from EON Productions, "Live and Let Die", was released in Danish cinemas on December 17, 1973. Six weeks earlier the new James Bond star, Roger Moore, passed through Copenhagen on his way to visit Sweden's Princess Christina in Stockholm. The weekly gossip magazine SE og HØR caught up with Roger Moore for a brief chat and an autograph. The signed pin-up photo in which Moore "shoots from the hip" was featured in issue no. 45 on November 9, 1973.
"I swear by heroic parts because that's where the money is. I'd prefer not to elaborate on my financial interests and sex life although there is no doubt whatsoever that I am a hero: I have been married three times."
– Roger Moore
The accompanying text was written by the magazine's royal reporter Mogens "Mugge" Hansen. Three years later he had his own unauthorized James Bond pastiche, "Gun with the Wind", published in paperback in Denmark.
In December 1973, the Danish branch of United Artists released this 16-page souvenir programme in A6 format to mark the Danish cinema release of "Live and Let Die" (EON Productions 1973). The programme was distributed for free in selected cinemas during the film's theatrical run in Denmark (albeit without perforations).
The programme text touches upon Roger Moore's preparations for his first turn as James Bond 007 as well as the careers of the director, Guy Hamilton, and the other main actors, Jane Seymour (Solitaire) and Yaphet Kotto (Kananga/Mr Big). Among other subjects covered are the cult of voodoo, Ross Kananga's crocodile farm and kitesurfing.
Oddly, United Artists' Danish press department fails to mention that the main Bond girl in "Live and Let Die", Jane Seymour, had her first speaking part in a Danish film just three years earlier. At 19 years old, Seymour played the daughter of Danish actors Ebbe Rode and Helle Virkner in the English-language war drama "The Only Way" (Oktoberdage), shot in and around Copenhagen in 1970.